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Our Journey from Tradition to Innovation

About Perolina

A Legacy of Flavor and Quality

Founded by Mr. Mario Casipit Perolina, we pride ourselves in delivering unique, crunchy snacks inspired by traditional recipes and crafted with utmost care.

Perolina has grown from a humble beginning into a thriving business, producing thousands of our signature fried egg noodle snacks daily, maintaining a strong commitment to quality, tradition, and customer satisfaction.

+
Years of Shing-a-ling!
k+
Customers Served
Distributors in cities

Our mission

At Perolina, we are dedicated to crafting delicious, high-quality snacks that honor our traditional roots while delighting modern palates. Our mission is to provide every customer with a unique and satisfying taste experience, all through sustainable and responsible practices.

Our vision

Our vision at Perolina is to be a leading name in the snack industry, renowned for our commitment to authentic flavors and creative recipes. We aspire to inspire generations with our innovative products while preserving the essence of our family’s culinary legacy.

Assorted fresh vegetables with a bowl of creamy hummus, perfect for a healthy snack.
The Beginning

Our Story

The Perolina family’s Shing-A-Ling business started with Mr. Mario Casipit Perolina in Pagsanjan, Laguna. Shing-A-Ling, a popular Filipino snack, is made from deep-fried egg noodles, shaped like green beans with a hollow interior. Known for its exceptional crispiness, it is often enjoyed with a vinegar dip.

A vintage tricycle parked against a city sidewalk wall on a quiet street.
The struggle

Early Days

With limited job opportunities and the responsibility of supporting his family, Mr. Mario decided to start his own Shing-A-Ling business in 1995. Inspired by his mother’s homemade version, he used his savings to begin production in a small kitchen outside their home.

The expansion

Growth

This persistence paid off as he expanded his market to cities like Biñan, Calamba, and Lipa. Now managed by his eldest son and wife, Nena, the Shing-A-Ling business continues to thrive, showcasing Mr. Mario’s resilience and determination to create a lasting family legacy.

The Legacy

Nationwide Recognition

Today, Perolina’s Original continues to represent as the face of Shing-A-Ling, recognized by DTI and GMA News and more!

Don’t Miss Out on Our Flavorful Treats!

Visit our online store today to explore tasty snacks and special deals that you won’t want to miss.

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